For nearly three decades, Ecotricity has stood as the beating heart of Britain’s green energy movement. Founded with the mission to end fossil fuels, the company continues to redefine what ethical energy looks like through innovation, sustainability, and transparency. From building wind and solar farms to pioneering green gasmills that make renewable gas from grass, Ecotricity isn’t just a utility—it’s a movement to transform the UK’s energy future.
TL;DR
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Green Electricity: 100% renewable and vegan-certified power from British wind and solar farms, ensuring zero fossil fuels or animal by-products in generation.
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Sustainable Green Gas: Innovative grass-based gasmills create carbon-neutral gas for homes, compatible with existing boilers and infrastructure.
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Bills Into Mills: Customer payments are reinvested into building new green energy infrastructure, not shareholder dividends.
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Ethical Pricing: Transparent, fair pricing that funds renewable projects while keeping energy accessible for all.
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Digital Energy Tools: Manage your energy seamlessly with the Ecotricity app and smart meters for real-time control and efficiency.
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Microtricity Scheme: Allows solar panel owners to export and sell their excess renewable energy, rewarding sustainability at home.
Founding Britain’s Green Energy Revolution
When Ecotricity launched in 1995, renewable energy in the UK was still a distant vision. Its founder, Dale Vince, believed that electricity generation could be both ethical and sustainable. His pioneering work led to the construction of Britain’s first windmill in 1996—marking the beginning of a revolution in how people think about power.
Today, Ecotricity has grown from that single windmill into a national force for change. It remains a not-for-dividend company, meaning every penny goes into building new green energy sources. Through its signature approach, Bills Into Mills, Ecotricity reinvests customer payments directly into wind, solar, and green gas innovations that expand the UK’s renewable capacity year after year.
Truly Green Energy, From Seed To Socket
Ecotricity’s energy isn’t just renewable—it’s authentically green. Every unit of electricity supplied is certified 100% renewable and vegan, accredited by The Vegan Society and Viva!. This ensures no hidden fossil fuels, animal products, or greenwashing—just clean, traceable power generated on British soil.
Its latest milestone, the green gasmill, represents a leap forward in sustainable heating. Using natural grass, Ecotricity creates a carbon-neutral gas that can replace fossil fuels without costly home upgrades or new equipment. The carbon released when this gas is burned is reabsorbed as the grass regrows, creating a natural, sustainable loop.
This innovation has the potential to power every home and business in Britain—without sacrificing farmland or requiring major infrastructure changes.
Ethical Energy With Purpose
Unlike traditional suppliers, Ecotricity isn’t driven by profit—it’s driven by purpose. The company practices ethical pricing, setting tariffs that are fair, transparent, and designed to fund renewable growth rather than shareholder returns.
Beyond supplying power, Ecotricity helps customers take charge of their environmental impact. Through initiatives like the Carbon Footprint Calculator, users can measure their emissions and find new ways to live more sustainably. Customers with solar panels can also join the Microtricity export scheme, earning rewards for contributing their excess renewable power back to the grid.
And for those embracing the digital age, Ecotricity’s mobile app and online portal make energy management effortless—allowing customers to track usage, submit meter readings, and manage accounts 24/7.
Thirty Years Of Innovation And Integrity
From its beginnings as a one-windmill company to its status as a global pioneer, Ecotricity’s journey reflects the evolution of Britain’s green consciousness. Its milestones speak volumes:
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1996: The first windmill built at Lynch Knoll.
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2003: Ecotricity begins supplying homes, not just businesses.
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2013: Launch of 100% green electricity for all customers.
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2018: Becomes the first energy company to offer vegan-certified electricity.
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2023: Opens its first green gasmill in Reading, supplying thousands of homes with sustainable gas.
Each year, Ecotricity continues to innovate—investing in solar farms, wind parks, and community energy projects that redefine what a truly ethical energy company looks like.
A Future Powered By People, Not Fossil Fuels
Ecotricity’s story isn’t just about energy—it’s about empowerment. Every new customer plays an active role in building Britain’s renewable future. Together, they’re reducing carbon emissions, supporting ethical pricing, and inspiring other nations to follow suit.
As Ecotricity celebrates its 30-year legacy, it remains guided by one mission: to create a world without fossil fuels. Its message is simple but powerful—the more people who join, the faster we can change the world.
Final Take
Ecotricity is more than an energy supplier—it’s a catalyst for environmental change. With its blend of renewable innovation, ethical pricing, and transparent business practices, the company has redefined what sustainable energy can achieve.
Choosing Ecotricity means joining a movement where your monthly bill builds a greener tomorrow. It’s proof that when purpose and progress meet, the result is a cleaner, fairer, and more hopeful future for Britain.