Feel like bringing Oscar-worthy glam home without the VIP price tag? Celebrity makeup whiz Jo Baker teamed up with singer-songwriter Grace Gaustad in 2022 to launch BakeUp Beauty—a playground for pro-level formulas and playful self-expression across IRL and AR realms. We’re rolling out six red-carpet sidekicks—from weightless Tarantulash lashes to the pocket-sized Desert Road Trip Palm Palette, plus skincare-savvy cleansers and gem-studded Playbox kits.
A Quick Overview
Whether you’re craving lash drama or Sunday-sip-neutral eyes, BakeUp Beauty’s lineup covers every corner of your routine. Here’s a snapshot of our six must-haves:
- Mascaranic Must-Have – Tarantulash: A soft-touch, weightless formula that builds from natural to bold with zero smudging or flaking for $27.00.
- Neutral Navigator – Desert Road Trip Palm Palette: Jo Baker’s 8 universally flattering, buttery neutrals in a credit-card–sized case for $24.00.
- Makeup Melter – Daily Meltdown: Sorbet-to-oil cleansing balm that dissolves waterproof makeup and false lashes, rinsing clean without residue for $32.00.
- Hydration Hero – Daily Wipe Out: Micellar water with auto-pump action, lifting dirt, oil, and light to stubborn makeup in one swipe for $22.00..
- Gem Guru Kit – Playbox by Jo Baker: 456 self-adhesive gems and stickers ranging from pastel droplets to 24K-inspired studs for $24.00.
- Editorial Edge – Disco Veiler Eye Adornment: Mesh veils studded with micro-crystals in Champagne or Noir for a $32.00 statement piece.
Pro Tips on How to Pick Your Perfect Sidekick
Picking your BakeUp Beauty A-List sidekick is all about matching function with flair. Consider these factors:
- Formula Tech: Seek complexion-friendly tech like Tilia Tomentosa Bud Extract, hyaluronic acid, and vegetable collagen to nurture lashes and skin.
- Shade & Texture: Opt for buttery neutrals and long-wear pigments in compact palettes that slide into any pocket.
- Clean & Care: Pick double-duty cleansers with oil-to-balm or micellar water formulas that melt away makeup fast without stripping.
- Play Value: Embrace self-adhesive gem kits packing 450+ stickers and crystals to dial up any look with zero skill.
- Statement Accessory: Choose mesh veils studded with micro-crystals for a wearable art piece that dances across IRL and AR spaces.
- Portability & Price: Credit-card palettes and auto-pump bottles keep your routine road-trip ready without busting the wallet.
Your Makeup A-List Breakdown
Tarantulash
Tarantulash delivers red-carpet drama with a soft-touch, weightless formula that won’t smear or flake, building thickness coat by coat in rich ebony.
Pros:
- Buildable from everyday to editorial
- Conditioning hyaluronic acid & collagens
- Curvy brush for fanned separation
Cons:
- Primer may be needed for hooded eyes
- Takes practice to master layering
The Bottom Line: A drama-free way to get movie-star lashes in minutes.
Specs:
- Volume: 12 mL | Weight: 13.2 g
- Key Actives: Tilia Tomentosa Bud Extract, Hyaluronic Acid, Vegetable Collagen
- Price: $27.00
Tarantulash channels Jo Baker’s red-carpet expertise into a mascara that honors lash health and peak performance. Its blend of pro-grade polymers, conditioning actives, and sculpting fiber brush leaves no lash behind—even long days and late nights don’t stand a chance against its hold and heft.
Desert Road Trip Palm Palette
Jo Baker’s pocket-sized palette packs eight foolproof neutrals—from matte sands to buttery shimmers—for seamless day-to-night transitions.
Pros:
- Universally flattering cool-to-warm neutrals
- Credit-card design tucks into any clutch
- Vegan, paraben-free artistry
Cons:
- Hinges show wear over time
- Lacks bold pops for adventurous color fans
The Bottom Line: Neutrals that travel lighter than your phone.
Specs:
- Shades: 8 x 0.14 oz (Each)
- Ingredients: Mica, Silica, Dimethicone (Paraben- & Phthalate-Free)
- Price: $24.00
Whether you’re in a boardroom or a dim-lit lounge, Desert Road Trip’s blend of curated neutrals adapts to any mood. These buttery, buildable powders slip on sheer or stack for depth—no brushes required, just fingertips and flair.
Daily Meltdown
From sorbet-balm to decadent oil, Daily Meltdown melts away even waterproof makeup (yes, false lashes count) without tugging or residue.
Pros:
- All-in-one cleanser & makeup remover
- Shampoo-like texture that rinses clean
- Soothes sensitive skin with natural extracts
Cons:
- Requires rinse
- Rich feel may overwhelm oil-averse skin types
The Bottom Line: A luxe spa treatment in your sink (no robe required).
Specs:
- Size: 2.8 fl oz / 85 mL
- Key Actives: Eclipta Prostrata, Moringa Seed Oil
- Price: $32.00
Daily Meltdown’s gentle, melting balm transforms into an emollient oil on contact, dissolving every trace of makeup while nourishing skin. It’s the go-to for post-creative shoot cleanup and winding down after full-glam days.
Daily Wipe Out
Daily Wipe Out’s auto-pump micellar system lifts dirt, oil, and long-wear makeup in one swipe—no splash zone in sight.
Pros:
- Auto-pump for mess-free use
- Hydrating, no-rinse formula
- Gentle on eyes & lips
Cons:
- Subtle scent may catch fragrance-sensitive noses
- Pump needs periodic cleaning
The Bottom Line: Your skin’s new favorite double-duty refresher.
Specs:
- Volume: 5 fl oz / 150 mL
- Formula: Vegan, Cruelty-Free
- Price: $22.00
Designed to streamline your AM/PM routine, Daily Wipe Out’s micelle magnets embrace makeup and impurities alike—so you can wipe once, and you’re off to the races.
Playbox by Jo Baker
A festival in sticker form: 456 prismatic gems, studs, and droplets let you decorate everything from brow bone to collarbone.
Pros:
- Massive variety of shapes & sizes
- Self-adhesive with reusable potential
- Perfect for on-the-fly artistry
Cons:
- Adhesive not included
- Humidity can test staying power
The Bottom Line: A gem kit that turns any face into a canvas.
Specs:
- Pieces: 456 Gems & Stickers
- Material: Prismatic Resin, Glass Rhinestones
- Price: $24.00
Playbox is where technical precision meets party spirit—no brushes needed. Layer crystals for a rocker edge or scatter studs for candlelit chic. Each gem applies with a tap and peels off in a flash.
Disco Veiler Eye Adornment
This mesh veil, dotted with micro-crystals, blurs the line between digital filter and IRL accessory—now in Champagne or Noir.
Pros:
- Reusable multi-reality accessory
- Effortless attachment via fingertip press
- Instant editorials looks in seconds
Cons:
- Fragile mesh requires careful handling
- Limited-run colors sell out fast
The Bottom Line: A wearable GIF for your actual face.
Specs:
- Materials: Illusion Mesh, Glass Micro-Crystals
- Sizes: One-Size-Fits-Most
- Price: $32.00
Disco Veiler fuses Jo Baker’s metaverse vision with wearable art. Slip on the mesh veil, catch the light—and watch your selfie views skyrocket.
How to Use Your A-List Sidekicks
- Cleanse the Canvas: Begin with Daily Meltdown, then follow with Daily Wipe Out to ensure every trace of makeup is gone.
- Prime the Party: Apply any primer or serum for smooth application—try BakeUp’s Triple Threat Eye Primer for crease-free shadows.
- Shade & Layer: Swipe Desert Road Trip shades with fingertips or brush, building depth at outer corners for evening vibes.
- Fringe & Flare: Line and lash up with Tarantulash—1–2 coats for daily drama, 3–4 for show-stopping volume.
- Adorn & Astound: Press Playbox gems or slip on Disco Veiler for instant editorial flair—lash glue optional for extra hold.
- Reset & Rewind: Repeat cleansing steps at day’s end to keep skin balanced and radiant.
FAQ’s
What’s the gentlest BakeUp cleanser? Daily Meltdown’s sorbet-to-oil balm suits all skin types, melting away heavy makeup without tugging or dryness
Can I wear gems more than once?
Yes—gently remove, then reapply with lash glue for multiple wears
Is Disco Veiler filter-ready?
Absolutely—snap a story with BakeUp’s #feelgoodfilter on Instagram for an AR preview
Do products ship worldwide?
Free US shipping over $40 and select international options via Shopify and Amazon
Final Curtain Call
BakeUp Beauty turns Jo Baker’s red-carpet secrets into everyday delights—pair pro-grade performance with playful artistry to own your signature look. Whether you’re a makeup newbie or a seasoned artist, these sidekicks make creative self-expression a breeze. Ready to roll camera, lights, action? Head to BakeUpBeauty.com and join the A-List today.