Lingerie is much more than enhancing sex appeal; it is a vital tool in empowering women to feel comfortable and confident in their own skin. The right lingerie has the power to transform a woman’s self-perception, providing the boost of self-assurance she deserves.
From simple cotton bras to intricate lace sets, the world of lingerie is vast and diverse. Women deserve lingerie that not only looks stunning but also feels comfortable and fits perfectly. The ideal lingerie can be a game-changer, granting a woman the confidence to conquer her day.
The right lingerie allows women to embrace their femininity and sensuality, enabling them to express themselves in unique and beautiful ways. However, with countless options available, choosing the perfect lingerie brand can be overwhelming. It demands careful consideration of quality, comfort, style, and affordability.
To simplify the decision-making process, we have compiled a list of the top ten women’s underwear brands as voted by real women. These brands strike a perfect balance of comfort, fit, and style, making them a go-to choice for women of all ages and body types. From classic designs to bold and vibrant colors, these brands cater to various tastes and preferences.

Victoria’s Secret is a brand that needs no introduction in women’s underwear. The brand is known for its sexy and feminine lingerie designs; its underwear collections are no exception. Victoria’s Secret offers diverse styles to cater to every woman’s needs and preferences. From classic cotton briefs to cheeky thongs, the brand has it all. Victoria’s Secret is known for its signature “pink” collection, which features comfortable and affordable options for everyday wear. The collection includes seamless panties, thongs, and boyshorts made from soft, breathable cotton.
Aerie, owned by American Eagle, has gained a substantial following for its commitment to inclusivity and body positivity. This brand celebrates all body types and offers a wide range of sizes from XXS to XXL and extended sizes. Their focus on comfort and functionality is reflected in their use of soft and stretchy fabrics that move with the body, making their underwear perfect for all-day wear. The “Real Me” collection from Aerie has been trendy among women, with its signature “Feel Free” fabric that is ultra-lightweight and breathable, providing a barely-there feel.
Calvin Klein is a household name for women’s underwear, and it’s easy to see why. The brand has built a reputation for offering classic, stylish, and comfortable underwear for women. Their designs are often minimalistic yet sleek and sophisticated, making them a popular choice for women of all ages. One of Calvin Klein’s iconic collections is the “Modern Cotton” line, a years-old best-seller. This collection is made from a soft blend of cotton and modal, lightweight, breathable, and incredibly comfortable to wear. The collection features a signature waistband with the Calvin Klein logo, adding elegance to the underwear.
Hanky Panky is a luxury lingerie brand creating beautifully crafted and delicate pieces since the 1970s. Their intricate lace designs have made them a favourite among women who appreciate quality and style. The brand’s signature one-size thongs are prevalent, offering a comfortable fit that flatters any body type. The thongs are made with a unique stretch lace that adapts to the body’s shape, providing a seamless and smooth finish that doesn’t show through clothing.
When it comes to finding the perfect bra and underwear, ThirdLove is a brand many women are turning to for its focus on inclusivity and innovation. The brand has been making waves in the lingerie industry with its extensive size range, which includes half sizes, and its unique designs catering to various body types. One thing that sets ThirdLove apart is its Fit Finder quiz, which asks customers a series of questions to help them find the perfect Fit. The brand also offers a “Try Before You Buy” program, where customers can try on bras for 60 days before deciding to keep or return them.
La Perla is an epitome of luxury lingerie, renowned for its seductive and intricate designs. Every piece is carefully crafted with the finest materials, ensuring that the quality is unmatched. From intricate lace to delicate embroidery, La Perla’s lingerie collection is a masterpiece that exudes elegance and sensuality. It’s a perfect fit for women who crave the ultimate indulgence in luxurious lingerie that can make them feel confident, sexy, and sophisticated. With La Perla’s lingerie, every woman can experience the essence of timeless beauty, grace, and charm.
Savage X Fenty is a lingerie brand that exudes a sense of inclusivity and empowerment. Founded by the iconic Rihanna, this brand is renowned for its sexy and all-inclusive designs that cater to women of every size and shape. With a diverse range of sizes and styles, Savage X Fenty’s lingerie is the perfect blend of sensuality, comfort, and affordability. Every piece is crafted to make women feel confident and empowered, no matter their size or budget. It’s a brand that represents diversity and celebrates all forms of beauty, making it a favorite among women who seek lingerie that embraces their unique bodies and personalities.
Natori is a lingerie brand that represents the perfect blend of comfort, style, and quality. This brand is renowned for its luxurious bras that cater to women of all sizes and shapes, ensuring that every woman can experience the perfect fit. With a diverse range of styles, Natori’s lingerie collection is a symbol of versatility and elegance, providing women with lingerie that’s both comfortable and stylish. It’s a brand that’s perfect for women who crave the ultimate comfort and style without having to compromise on quality.
When it comes to lingerie that offers unrivaled comfort and support, Wacoal reigns supreme. This renowned brand is renowned for crafting bras that cater to women of all sizes, ensuring that every woman can experience the perfect fit. With a diverse range of styles, Wacoal’s lingerie is a symbol of versatility and elegance, providing women with the ideal combination of support and style. It’s a brand that’s perfect for women who crave the ultimate comfort and support without having to compromise on style.
Agent Provocateur is the epitome of luxury lingerie, renowned for its tantalizing and provocative designs that exude sensuality and sophistication. Every piece is crafted with the finest materials, making it a top choice for women who want to indulge in exquisite lingerie that elevates their confidence and sex appeal. Agent Provocateur’s lingerie collection is a celebration of femininity and empowerment, designed to make every woman feel confident and irresistible. With its bold and provocative designs, this brand is a go-to choice for women who want to break free from the ordinary and embrace their inner seductress.
Choosing the right lingerie is a personal decision that can have a significant impact on a woman’s confidence and comfort. With so many lingerie brands available on the market, it can be overwhelming to choose the perfect one. However, the top 10 women’s lingerie brands voted by real women offer a diverse range of styles, sizes, and prices to cater to every woman’s unique preferences and needs. Whether you’re looking for luxury lingerie that exudes sensuality or comfortable and stylish lingerie that enhances your everyday wear, there’s a brand that can fulfill your desires. Ultimately, investing in quality lingerie is an investment in yourself, as it can boost your self-esteem and empower you to embrace your unique beauty and femininity.